It is a service that monitors the market for the use of your trademark without prior permission from you.
Early Detection:Gives you an early warning on possible
trademark infringements so that you can act before much
damage is done.
Brand Security: Renders your brand’s name and logo
safe from being used by other people or companies.
Trademark Monitoring is important to ensure that your brand is well protected, unaltered and there is no infringement of the trademark which hampers your business.
First issue, Chances of losing a trademark lawsuit due to not noticing that your brand has been violated.
Solution: Trademark Monitoring informs you about the possible problems, and you can respond to them.
The second problem is that competitors introduce identical brands in the market to deceive consumers.
Solution: Such attempts are thus easily detectable through constant monitoring, and any such attempts are stopped immediately.
Problem no. 3, Legal issues arising from not detecting infringements in good time.
Solution:Through monitoring, you can apprehend the offenders and follow the legal procedures for them.
The fourth problem is that can be associated with the use of celebrity endorsements is the damage to the brand’s reputation due to unauthorized use.
Solution:Trademark monitoring helps preserve the image of your brand as it helps prevent other people from using your brand.
It is a service that monitors the market for the use of your trademark without prior permission from you.
In order to safeguard yourself from infringement and sustain the market position of your brand.
The monitoring of trademarks is constant, and the system will give instant notifications upon detection of infringements.
One can take legal proceedings to restrain the infringing activity and claim for the losses suffered.