This is the way of expanding the scope of legal protection of the trademark beyond the initial term of the registration of the trademark.
Trademark Renewal
Trademark Renewal
Trademark Renewal perpetuates the protection of your
trademark and provides legal backing for
brand ownership.
Benefits
Continuous Protection: Ensures that your trademark is legally protected after the initial registration period is over.
Brand Longevity: Helps you to make sure that even as your brand expands and changes, it will not be in a way that is damaging to the brand.
Protection of Brand Identity
Safeguard your
trademark from being duplicated by other people and
firms since you will be the holder of the legal
rights.
Market Differentiation
Still helps to
sustain the difference between your brand and
competitors through the provision of extended
warranty.
Legal Protection
Helps in preventing
the occurrence of the non-renewal of your trademark
rights and losing them in the process.
Revenue Generation
Provides continuous
protection of the brand and, thus, results in the
consistent trust of the customer and the growth of
the business.
The Final Result
It also means that your brand is still legally yours and, thus, can continue to have its worth and its position in the market for the next few years.
Problem & Solution
Problem 1: Failure to renew trademark protection within the set time frame, thereby losing the protection.
Solution: Trademark Renewal means that your trademark will be registered and will continue to be protected as if you filed for registration afresh.
Problem 2: Enhanced susceptibility to infringement after the initial trademark has become available for use.
Solution: Renewal ensures that only you have the privilege of using your trademark, and nobody else can use it.
Problem 3: The issue of legal tussles in the event that the trademark is not renewed.
Solution:The regular renewal of the domain proves that you remain the owner of the domain and minimizes the legal issues.
Problem 4: Weak brand awareness and market position as a consequence of the expiry of protection.
Solution:Trademark Renewal ensures that your trade mark remains valid and that you continue to have protection under the trademark laws.
general questions
Frequently Asked Question.
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What is Trademark Renewal?
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How frequent is the renewal of trademarks?
Usually, a trademark has a life of a decade and, therefore, requires renewal.
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If one fails to renew a trademark, then?
You may be barred from using the trademark, and it may be assigned to someone else.
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Is it possible to restore a trademark that has expired?
Trademarks also have a grace period that one can use to renew a trademark, but if this is missed, one has to apply for trademark registration afresh.